Fourteen years ago, COCOCO Home started with a simple belief: if they were going to build furniture, they were going to build it the right way.
COCOCO Home is a Charlotte-based handcrafted furniture company known for building made-to-order pieces in North Carolina.
What began as The Comfortable Couch Company in a small workshop has grown into one of North Carolina’s most respected handcrafted furniture brands — without ever compromising on craftsmanship, materials, or integrity.
Today, COCOCO Home continues to build custom, made-to-order furniture right here in North Carolina, serving Charlotte and customers across the country.
A Small Workshop with a Big Commitment
In the early days, COCOCO Home was a small team working out of a modest space, focused on one thing: quality.
Every piece was built by hand, one at a time, using real materials and time-tested techniques. There was no large marketing budget or flashy advertising. What they relied on instead was word of mouth — and that trust became the foundation of their growth.
Customers in Charlotte began to notice the difference. They could see the craftsmanship. They could feel the quality. And they told their friends.
That organic trust is what built COCOCO Home.
Handcrafted Furniture Built to Order
Unlike mass-produced furniture brands, COCOCO Home builds every piece to order.
That means:
• Thoughtful construction
• Attention to detail
• High-quality materials
• Comfort that truly matters
Each couch, sectional, and upholstered piece is made with long-term durability in mind. The goal isn’t furniture for a season. It’s furniture for a lifetime.
Even as the company has grown, expanded its workshop, and evolved its designs, the core values remain unchanged.
They are still “The Comfortable Couch Company” at heart — where comfort is not a feature, but a standard.
Made in North Carolina, Built for Real Homes
In an era where much of the furniture industry has shifted to overseas production and fast manufacturing cycles, COCOCO Home has remained committed to American craftsmanship.
Every piece is handcrafted in North Carolina.
That local production allows for:
• Quality control
• Customization
• Sustainable building practices
• Support for local jobs
It also allows the team to obsess over the details — something that mass production simply cannot replicate.
Growing Without Losing the Heart
Over the years, COCOCO Home has expanded its team and introduced new styles, materials, and collections. But growth has never meant abandoning the original mission.
The heart of the company remains the same:
Craftsmanship.
Integrity.
Meaningful work for meaningful homes.
As they continue to explore new designs and reach more households across the country, their commitment to building furniture the right way remains unchanged.
After fourteen years, COCOCO Home is just getting started.
Watch the Full Story
In this feature video, we sit down with Steve Sechrest, the co-founder of COCOCO Home to hear how the company began, how it grew through trust and word of mouth, and why handcrafted furniture still matters today.
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